Draft. Pending boxes await content from Sam.
Sam coaching a client in the gym
500+coached online
100kg โ†’ 72kgSam's own journey
Coached by Sam Goatlifters ๐Ÿ

Let's prove 'em all wrong.

I've been stuck where you are. Now I show people it's possible to lose the weight.

Start my journey โ†’
Gymshark athlete · 10+ years lifting
What's included

Everything you get

This isn't a program. I'm your all-round accountability coach, and this is everything that comes with it.

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01

Personalised training

No guessing what to do when you walk into the gym. Your plan is built around your goal, experience and the equipment you have.

02

Custom nutrition

Food you'll actually enjoy, built around your calories, goals and lifestyle, not another chicken and rice diet.

03

Weekly check-ins

We look at what's working, what's not, and adjust your plan every week so you keep moving forward.

04

Message support

Stuck, confused or having a bad week? You're not doing this alone. My team is there Monday to Friday to help.

05

Weekly group calls

Hot seat, Q&A and deep dives with me. Missed one? It's all in the video library.

06

Mindset and education

Lessons and motivational videos through the week to build your knowledge.

07

App access

Every meal and training plan in one place, plus messages and voice notes with the team.

08

BonusQuarterly events

Group gym sessions, hikes and shoots. Something to look forward to, unlocked as you progress.

How it works

How we'll get you there

  1. 1

    Apply

    Six quick questions so I know your goal and where you're starting from.

  2. 2

    Get your plan

    Your training and meals land in the app on your start date. Built for you, because a plan isn't one size fits all.

  3. 3

    Check in weekly

    Check-ins are where the magic happens. We go through your week and keep making the plan better.

Is it for you?

You don't need to be fit to start.

This is for you if

  • You're starting from scratch or getting back into it
  • The gym feels intimidating and you don't know where to start
  • You've tried before but struggled to stay consistent
  • You want a plan built around your life
  • You want someone in your corner keeping you accountable

Probably not for you if

  • You're looking for a quick fix
  • You just want a generic PDF to follow alone
Daud before and after Sam and Daud in the gym
Transforming Daud ๐Ÿ

217kg. One goal: change his life.

Daud started at 217kg with a long road ahead of him. We started small, built his confidence and focused on progress he could actually sustain. Now we're proving what's possible one win at a time.

  • The weight is moving
  • Fits into 3XL
  • His first run
  • Next: 1 pull-up
Transformations

More goats in the making

Goatlifters client before and after
Goatlifters client
Goatlifters client before and after
Goatlifters client
Goatlifters client before and after
Goatlifters client
Goatlifters client before and after
Goatlifters client
Goatlifters client before and after
Goatlifters client
Goatlifters client before and after
Goatlifters client
Goatlifters client before and after
Goatlifters client
Goatlifters client before and after
Goatlifters client

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Apply

Let's get you started

Six quick questions, about a minute. Then my team will be in touch with your next steps.

Sam explains it in a minute
1 of 6

What's your main fitness goal?

What's your biggest struggle right now?

What's your gender?

How soon are you looking to get started with a coach?

Is coaching something you can financially commit to right now?

Nice one. Where should we send your next steps?

Join the 500+ people I've coached online ๐Ÿ

My App

Your plan, every day

Your meals, training and messages with the team in one app, ready from your start date.

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Your training

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Your meals

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Your coach, on call

Reviews

What clients say

PendingClient reviews and video testimonials from Sam
Sam Goatlifters
Sam before and after
100kg to 72kg
Meet Sam ๐Ÿ

I've been where you are

I started lifting at 12 and was still the chubby kid at school. Getting a coach early changed that, so I qualified as a personal trainer.

In my late teens my dad passed away unexpectedly. I fell back into old habits and put all the weight back on, if not more.

I knew what had to be done, so I did it. 100kg down to 72kg, the fittest and healthiest I've ever been.

That's when I realised happiness didn't come from looking down and seeing abs. It was the journey. Now I want to give as many people as possible that same feeling.

500+people coached online
10+years training
28kglost on my own journey
Start my journey โ†’
My Team

You'll have me, and a team behind you.

I'll personally lead your weekly coaching calls and oversee your journey. Between check-ins, my team is there Monday to Friday whenever you need support.

PendingTeam member photo, name and role
PendingTeam member photo, name and role
PendingTeam member photo, name and role
FAQ

Questions, answered

What is this program?

It isn't a program, it's all-in-one coaching. I build your custom training and diet plans, then I'm your accountability coach the whole way to your goal.

I'm completely new to the gym. Is this for me?

100%. You don't need any experience to start. We'll build your plan around where you are right now and make sure you know exactly what to do, one step at a time.

What if I'm nervous about going to the gym?

You're exactly the kind of person I want to help. The gym can feel intimidating when you're starting out. We'll take away the guesswork, build your confidence and help you feel like you belong there.

Can I train from home?

Absolutely. Your plan is built around you, so whether you train at home, in the gym or a mixture of both, we'll make it work.

Do I have to follow a strict diet?

No. I want you to get results without putting your life on hold. We'll build your nutrition around foods you enjoy and a routine you can actually stick to.

How much time do I need each week?

That depends on your goals and lifestyle. We'll build your training around the time you realistically have available. You don't need to live in the gym to make progress.

Will I actually be coached by Sam?

Yes. I personally lead your weekly coaching calls and oversee your journey. You'll also have my team available Monday to Friday, so there's always someone in your corner when you need help.

How do check-ins work?

Each week we'll look at your progress, what went well and anything you struggled with. From there, we can adjust your training and nutrition to keep you moving in the right direction.

What happens after I apply?

Answer six quick questions so we can learn a little about you and your goals. My team will then be in touch to talk through the next steps and see if the coaching is right for you.

Your turn

Ready to start your journey?

Six quick questions and we're off. My team will be in touch with your next steps.

  • Home or gym
  • Plans updated weekly
  • Team on hand Mon to Fri
Start my journey โ†’
Sam Goatlifters ๐Ÿ