Draft. Pending boxes await content from Sam.
Sam coaching a client in the gym
500+coached online
100kg → 72kgSam's own journey
Coached by Sam Goatlifters 🐐

Let's prove 'em all wrong.

I've been stuck where you are. Now I show people it's possible to lose the weight.

Coach me, Sam 🐐
Gymshark athlete · 10+ years lifting
Apply

Let's get you started

Six quick questions, about a minute. Then my team will be in touch with your next steps.

1 of 6

What's your main fitness goal?

What's your biggest struggle right now?

What's your gender?

How soon are you looking to get started with a coach?

Is coaching something you can financially commit to right now?

Nice one. Where should we send your next steps?

Join the 500+ people I've coached online 🐐

Sam and Daud flexing in the gym Sam and Daud in the gym mirror
Transforming Daud

Student became the master

Daud started at 217kg. He was a stranger then. Now he's one of my closest friends, and you can watch every step of his journey.

  • The weight is moving
  • His first run
  • Fits into a 3XL
  • Next up: 1 pull-up
Watch on TikTok → Watch on YouTube →
Transformations

More goats in the making

PendingTransformation photo from Sam
PendingTransformation photo from Sam
PendingTransformation photo from Sam
How it works

How we smash your goals

  1. 1

    Apply

    Six quick questions so I know your goal and where you're starting from.

  2. 2

    Get your plan

    Your training and meals land in the app on your start date. Built for you, because a plan isn't one size fits all.

  3. 3

    Check in weekly

    Check-ins are where the magic happens. We go through your week and keep making the plan better.

What's included

Everything you get

This isn't a program. I'm your all-round accountability coach, and this is everything that comes with it.

Swipe

01

Personalised training

Built for your goal and where you're starting. Tweaked every week after your check-in.

02

Custom nutrition

A full weekly meal guide. Not just boring chicken and rice, but food you'll actually stick to.

03

Weekly check-ins

Where the magic happens. We deep dive your week so you get the most out of coaching.

04

1:1 support

Accountability is key. My team's on hand Monday to Friday for questions, support and a push.

05

Weekly group calls

Hot seat, Q&A and deep dives with me. Missed one? It's all in the video library.

06

Mindset and education

Lessons and motivational videos through the week to build your knowledge.

07

App access

Every meal and training plan in one place, plus messages and voice notes with the team.

08

BonusQuarterly events

Group gym sessions, hikes and shoots. Something to look forward to, unlocked as you progress.

Is it for you?

Stuck where I was? This is for you.

This is for you if

  • You're at the start of your journey, or coming back from a rebound
  • You want a plan built for you, not a one size fits all template
  • You want someone in your corner who wants your goal as much as you do
  • You train at home or in the gym, either works

This isn't for you if

  • You want a generic program to follow on your own
  • You're not ready to stick to the plan. That's all I ask.
Coach me, Sam 🐐
My App

Your plan, every day

Your meals, training and messages with the team in one app, ready from your start date.

PendingApp screenshot

Your training

PendingApp screenshot

Your meals

PendingApp screenshot

Your coach, on call

Reviews

What clients say

PendingClient reviews and video testimonials from Sam
Sam Goatlifters
Meet Sam 🐐

I've been where you are

I started lifting at 12 and was still the chubby kid at school. Getting a coach early changed that, so I qualified as a personal trainer.

In my late teens my dad passed away unexpectedly. I fell back into old habits and put all the weight back on, if not more.

I knew what had to be done, so I did it. 100kg down to 72kg, the fittest and healthiest I've ever been.

That's when I realised happiness didn't come from looking down and seeing abs. It was the journey. Now I want to give as many people as possible that same feeling.

500+people coached online
10+years training
28kglost on my own journey
Coach me, Sam 🐐
My Team

Your team, not just me

I lead the weekly calls. My team's on hand Monday to Friday to answer questions and keep you moving.

PendingTeam member photo, name and role
PendingTeam member photo, name and role
PendingTeam member photo, name and role
FAQ

Questions, answered

What is this program?

It isn't a program, it's all-in-one coaching. I build your custom training and diet plans, then I'm your accountability coach the whole way to your goal.

Do I need a gym or equipment?

Not necessarily. You'll progress faster with equipment, but I did the first 3 years of my journey from home with little to no equipment.

Can I do an at-home workout?

Of course. Not comfortable in the gym, or just don't fancy it? Ask for at-home workouts.

Your turn

Let's smash these goals.

Six quick questions and we're off. My team will be in touch with your next steps.

  • Home or gym
  • Plans updated weekly
  • Team on hand Mon to Fri
Coach me, Sam 🐐
Sam Goatlifters 🐐